Since April, Coca-Cola intends to introduce bottles of 4.5 deciliters in Switzerland. Even if the user has less car – the price remains the same. This was reported by "Tages-Anzeiger". Sara Staller from consumer protection is not surprised. In addition, companies in Switzerland have a particularly loyal clientele.
Sara Stallander is director of the Consumer Protection Foundation.
SRF News: Is Coca-Cola's approach to the client?
Sara Stallander: This is a hidden price increase and a total evil. Customers often do not notice it, but this time it has made waves. Coca-Cola bottles are almost cult. This is a smart idea and you can increase your profits. But yes, it is a market economy.
Coca-Cola says it responds to changing customer needs.
This is a bold claim. I doubt that two sips of Coca-Cola are really customer needs. Rather, the company needs to make even greater profits.
They say the procedure is known. Can you give examples?
Liquids are very popular. You can easily change the bottle that will not be noticed. But also foods such as Babybel, which suddenly have less cheese in their packs. A good example is the Toyler in the UK, which has a smaller leap. This is obvious and leads to protest.
Manufacturers have great elasticity in exploring new machinations.
Is not this poker with customer loyalty when making such adjustments?
Swiss customers are very loyal. We know this and the producers also know this. That is why they have great elasticity in the study and Ausstreizen of new machinations. They play with loyalty to customers, but they are usually not true.
Do customers get too little of the scam?
Not every story falls in the media, as in Coca-Cola. This is done in a variety of ways: it changes formulas with less valuable raw materials in it, or the washing agent is more liquid, so it goes out more. Such things have been happening creepy over the years.
The conversation was led by Kevin Capellini.