Friday , May 20 2022

Lamborghini will limit production to maintain the Prestige



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Lamborghini Chief Executive Officer announced that he can not continue to grow forever to preserve his prestige and declare he has decided to limit production.

Stephano Domenicali, Chief Executive Officer of Lamborghini, spoke at the opening of new painting facilities in Bologna. Domenicali said they expect to sell more than 8,000 cars in 2019 and they are close to 10,000 sales they have set as sales targets.

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The Chief Executive Officer said he can not grow forever to preserve Lamborghini's prestige and that they are trying to keep their exclusivity by limiting those sales. Domenicali believes that the increase in sales this year is due to the fact that the current product portfolio is compatible with the company's goals.

According to Automotive News, Lamborghini has a comparable profit margin with its rivals after these sales. The Italian producer has a profit of 1.42 billion euros in 2018. In 2019, this profit is expected to grow to 1.7 billion euros.

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Recently, Stefano Domenicali reiterated that he did not intend to produce electric vehicles, but due to stringent emission standards, the company must use hybrids on all models by 2025.

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