Facebook, you may have heard, there was a year filled with scandals, data breaches, a decrease in consumer confidence, a slowdown in growth, regulatory control, and a drop in morality amongst its own employees. It is clear that the social giant needs a big comeback. But according to a New York Times report, Mark Zuckerberg's plan to link messaging between Messenger, Whatsapp, and Instagram – three of the essentially balkaned services – already has workers confused and angry.
More centralized control over these mostly independent applications was preceded by the sharp release of Kevin Sistrom, Mike Craig, Brian Acton and Jan Kum, founders of Instagram and Whatsapp last year. All four were reported about the Zuckerberg directives, which we now know have excluded these applications from part of their autonomy.
It is reported that they will still work as stand-alone products, albeit backdrop and socially compatible graphics, which, as Mike Isaac says, "requires thousands of Facebook employees to reconfigure how WhatsApp, Instagram, and Facebook Messenger features are the most elementary. Welcome to the Social Media Age.
What could win Facebook by taking this rebellion, especially one that is reported to be pursuing end-to-end encryption? According to one of the app's own workers, there is not much:
A WhatsApp employee analyzes the number of potential new users in the United States that the integration plan could bring to Facebook, two people familiar with the survey said. The amount was relatively weak, the analysis shows.
It is hard to imagine why Zuckerberg is undertaking a major repair of two favorite (albeit largely unprofitable) products to unite them with the bloated Messenger application, and to connect them more closely into the minds of users with the deeply tarnished Facebook reputation. It is said that there are no plans for how this change will generate a direct profit – just the bust of consolidating the market share between messaging products like Apple Messenger and SMS.
We've come to Facebook for a comment and will update when we hear back.
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