Tuesday , July 27 2021

Motorola returns to the future with Razr




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Two conceptual RAZR projects from the past and one of the futureSimon Rockman

It took time, very, very long time, but now it seems that the current guardians of Motorola Mobile, Lenovo will launch restomod Razr.

Lines here show recently patent application& nbsp; from Motorola Mobility for a new handset with a foldable display. The photos next to the patent are from Razor's original conceptual model, which I took in 2003. For more than fifteen years, they divide the two, and yet the details of the design created by Chris Arnholt go through it. It is interesting to understand the heritage of this design.

Before Apple has ruined innovation all phones looked different. Nokia phones were distinctive bars. Ericsson's phones were square and German, and Samsung's turn had air in the toilet seat. As much as a scammer can say on a car in the shape of a wheel arch or column, the phone maniac can recognize the brand from the language of the design. With one exception: Motorola. The company was ruled by fiefdoms and everyone had a different look at what Motorola should look like.

Under the leadership of the late and extremely large Geoffrey Frost it was decided that there should be a Motorola design language. In addition, there were not four design languages. An angular "male" that turned into Razr, a bent sexy female who became Pebbl, funky kids who never made a market called Tattoo and even then in 2003, a starter-based design based on StarTac.

Extremely slim: Motorola products, which are supposed to have code based on the islands for GSM phones and cities for CDMA phones. In so many ways, Razr's team violated the rulesSimon Rockman

The V70 "Hummingbird" was the phone that was supposed to be, it was released in Oscars celebration bagsMotorola

No one foresees the success of Razr. I was sitting in the committee that approved new products, and we needed an estimate of three million units to pass a project. Razr was 800,000. Exiting the box failed. He also failed to score from other indicators. It was difficult to do, the keyboard could not be delivered by multiple vendors, no pre-orders from mobile networks. It had to be thrown out at the first hearing on the proposal. Still, Jeffrey stood for him. The figure of 800,000 was chosen because it was even. That was what the V70 (condemned Colibri) sold and although it was not extremely profitable, it is a great halo product. Later, I realized that the Razr team had actually projected sales of 300,000 but knew he would not get approval on board, so they lied to you. & nbsp; Still selling 100 million units, each of Jeremy Clarkson to David Beckham was spotted with one. Launched in 2003, the original RAZR was the phone to be seen, although it was a simple flip phone, it was intended as a super expensive style icon to sell at over £ 800; The project is held in the evenings on weekends in the most mysterious skunkworks and without the blessing of the leadership.

One of the things that make the big phones with pleasure is the feeling they are closed. Let's hope that Lenovo gets this right.Simon Rockman

This is the first time anyone has ever seen pictures of the original concept model 2003 along with the latest patents. I took pictures in the secret workshop for ideas outside the site where the model was presented to give an idea of ​​how the phones would look like in the future.

Razr's success also governed other design guidelines. The beaked-edge design, which was supposed to be "male," sold millions in pink.

Images shot under the name of Joel Soto, Polyana Pereira and Mark Finney want to return the excitement of the design of the mobile phone.

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Two conceptual RAZR projects from the past and one of the futureSimon Rockman

It took time, very, very long time, but now it seems that the current guardians of Motorola Mobile, Lenovo will launch restomod Razr.

Line drawings show a recent patent application from Motorola Mobility for a new handset with a foldable display. The photos next to the patent are from Razor's original conceptual model, which I took in 2003. For more than fifteen years, they divide the two, and yet the details of the design created by Chris Arnholt go through it. It is interesting to understand the heritage of this design.

Before Apple ruined innovation, all phones looked different. Nokia phones were distinctive bars. Ericsson's phones were square and German, and Samsung's turn had air in the toilet seat. As much as a scammer can say on a car in the shape of a wheel arch or column, the phone maniac can recognize the brand from the language of the design. With one exception: Motorola. The company was ruled by fiefdoms and everyone had a different look at what Motorola should look like.

Under the leadership of the late and extremely large Geoffrey Frost it was decided that there should be a Motorola design language. In addition, there were not four design languages. An angular "male" that turned into Razr, a bent sexy female who became Pebbl, funky kids who never made a market called Tattoo and even then in 2003, a starter-based design based on StarTac.

Extremely slim: Motorola products, which are supposed to have code based on the islands for GSM phones and cities for CDMA phones. In so many ways, Razr's team violated the rulesSimon Rockman

V70 "Colibrio" was the phone he had to have, he was released in Oscars celebration bagsMotorola

No one foresees the success of Razr. I was sitting in the committee that approved new products, and we needed an estimate of three million units to pass a project. Razr was 800,000. Exiting the box failed. He also failed to score from other indicators. It was difficult to do, the keyboard could not be delivered by multiple vendors, no pre-orders from mobile networks. It had to be thrown out at the first hearing on the proposal. Still, Jeffrey stood for him. The figure of 800,000 was chosen because it was even. That was what the V70 (condemned Colibri) sold and although it was not extremely profitable, it is a great halo product. Later, I realized that the Razr team had actually predicted sales of 300,000 but knew he would not get approval from the board so they lied to you. Still selling 100 million units, each of Jeremy Clarkson to David Beckham was spotted with one. Launched in 2003, the original RAZR was the phone to be seen, although it was a simple flip phone, it was intended as a super expensive style icon that will sell at over £ 800 and was built by a team of Motorola engineers , which create time for a project at evenings and weekends in a secret screenshot and without the blessing of leadership.

One of the things that make the big phones with pleasure is the feeling they are closed. Let's hope that Lenovo gets this right.Simon Rockman

This is the first time anyone has ever seen pictures of the original concept model 2003 along with the latest patents. I took pictures in the secret workshop for ideas outside the site where the model was presented to give an idea of ​​how the phones would look like in the future.

Razr's success also governed other design guidelines. The beaked-edge design, which was supposed to be "male," sold millions in pink.

Images shot under the name of Joel Soto, Polyana Pereira and Mark Finney want to return the excitement of the design of the mobile phone.


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