Racing Point will compete in a fairly pink color that reflects the continued support of BWT, which began sponsoring the team in 2017 on the days of Force India with blue flashes.
To mark its new sponsorship title with an African sports betting company, the company's logo appears with a blue and white branding on the front wing, engine bonnet and rear wing.
The team will also be officially under the Sportpesa Racing Point F1 Team.
Racing Point took over the former Force India team and joined the F1 network as a new entry from last year's Belgian Grand Prix.
He plans a new identity for this season, and it was understood that he had been discussing the revival of the names of Brabam and Lola but decided to continue with Racing Point.
At the start of the team in Canada, Otmar Szafnauer explained: "We have all come to the conclusion that we are basically a team of athletes and there is nothing wrong with Racing Point and it's about who we are.
"We thought it was a good name, let's do it great and let's take that name and give it some history and time and a little legacy.
"Racing Point is what we mean, and I think it is appropriate and thanks to our new partner Sportpesa, they are part of the name."
The SportPesa partnership is described as a "multi-year" deal.
Szafnauer said: "SportPesa is a young, dynamic, growing company whose values are consistent with our own vision of becoming a team able to compete in the front of the network.
"We are excited to have such an ambitious partner to help us carry out the mission of our team and we look forward to working with them to bring F1 sport closer to fans around the world."
SportPesa has partnerships with three football clubs in the Premier League: Arsenal, Southampton and Everton.
Company Director Adam Beaton said: "We are absolutely delighted to be part of the expanded Formula 1 family.
"This partnership is very important to us because it diversifies us into new territories and allows us to reach new audiences around the world.
"Equally important is the platform that provides us, which allows us to remain faithful to our mission, to build and develop ordinary and professional sports in the countries in which we operate by offering new opportunities to local communities."
Racing Point 2019
Photo: Racing Point