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Activision, EA Both Forgo E3 Show Floor Presence for 2019 – Diversity



Major game publishers Activision and Electronic Arts refused to hold a stand for this year's E3 edition, as seen from the official floor of the upcoming event.

Both Activision and Electronic Arts (EA) will continue to attend the event, but will have meeting rooms at the E3, an annual event that gathers people in the industry and consumers in Los Angeles to visualize new gaming technologies and upcoming titles.

EA missed a press conference this year as well, instead making efforts for EA Play. EA Play is an event that takes place live from June 7th to June 9th in Hollywood Palladium – just days before E3 2019, which will take place from June 10th to June 13th in Los Angeles.

Two major game publishers who have dropped out of the show have increased the volume of the current issue of E3's relevance, especially when Sony's game maker has publicly decided to abandon this year entirely from E3. Even Nintendo will hold Nintendo Direct, a video presentation, not a live press conference – although Nintendo will still be on the floor show.

Decreasing interest on the part of publishers and game developers means there is more room on the floor of the show, which means empty space, but some perhaps less expected exhibitors. A significant booth (comparable to the size of SEGA) is labeled "College Game Competition / Gaming Lifestyle Pavilion". On the other hand, there is a vaguely called "E3 Esports Zone," which suggests that ESA can fill the space with more lightning and plenty of content.

At first glance, the missing show appears when questions arise as to whether ESA makes sense to divide its energy between lobbying on behalf of the video game industry and conducting a large trade fair. And this is not the first time the issue has been raised.

Currently, ESA says there is a contract with the Los Angeles Congress Center until 2023 to own E3 there, although the association has broken its LACC contract in the past.

E3 is an integral part of ESA, not only for the publicity the show provides to the gaming industry but also for the money it provides to ESA. According to the 916 non-profit association 990 – the most recent tax return, the trade show accounts for about 48% of the annual budget of ESA (about $ 34.8 million) in the same year.

The other major part of ESA's budget – around 37% – comes from the contributions paid by the 42 member companies of ESA. diversity they reached all 42 to ask what their thoughts were about the current state of ESA and E3. Several of nearly a dozen companies that have agreed to comment have voiced concern about the show and its organizers.

In addition, ESA is still recovering from the consequences of the withdrawal of its former president, Mike Gallagher. EA and Activision support may be a sign that the organization will have to find a new way to make its leading event retain its importance when game companies find their own alternatives.


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