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Apple's new MacBook Keyboard solution is both soothing and disturbing



I really do not know whether to feel confident or worried about Apple's latest attempt to deal with its dropped keyboards. I think both – because on the same day Apple announced a revised version of its MacBook Pro keyboard, which I guess I will not dust-muted, he also included the new keyboards in the same free repair program designed to reassure customers whose keyboards I do fail.

As Owen Williams notes, it is strange:

Assuming Apple is trying to get this problem under the carpet, it's easy to move on to this conclusion: Apple silently admits that the new keyboards also suffer from the same problems, and the mysterious "new materials" used in their Design is just a mystery, because Apple does not want you to know that they are insufficient. Because if the keyboards are better now, why do we need Apple's promise to replace them if they break?

I think this is an unfair assumption, especially until we see these new Macs. All we know is that Apple eliminates the problem. We really will not know until after months of use in the real world if ever. But even if you assume that Apple has an adjustment and sincerely tries to do it properly from its customers, today's move is not yet completely reassuring.

Personally, I think it's great that Apple will repair or replace whoever it is The MacBook Butterfly Keyboard is included for four years after the date of sale. This will definitely make me feel a little better for that.

And this is definitely a clearer, easier to trust message than what Apple sent in July 2018 when the company said it he did not have tried to solve the third-generation butterfly keyboards, but his own internal documents and stories told a different story. Then Apple's keyboard restoration program covered only the first and second generation butterfly keyboards, which means you need to make a leap of faith with third-generation models, a jump that Apple does not encourage – and jump could end up bad , as they can also obviously be cut from dust.

Now MacBook Pro buyers can say, "There is no less chance than ever that these newly built keyboards will snap, and Apple will have their backs even if they do."

But those same buyers also have to think about buying a laptop that can be a victim of this problem in generalEven if Apple will replace your keyboard in the first four years, how big is the difficulty to do it? What if Apple's specialists can not reproduce the problem the day that you can upload your valuable Apple Store work? What about five years if you keep on laptops so long? How about resale value?

If Apple has really solved the problem with a new keyboard design – which can still happen if the rumors of the 16-inch MacBook Pro for later this year are true – it will be a different story. But so far Apple has chosen to illustrate how each of its modern laptops have a chance to succumb to this flaw.

To be honest, Apple is in a difficult situation. MacBook has a serious image problem due to these keyboards (not to mention "Flexgate" and the initial protest that the MacBook Pro is not for professionals). Even if Apple has figured out a keyboard lock, it would not be enough for the company to say, "We think we've fixed it on these specific models," because not all of them are ready to buy the MacBook Pro from 2019 with the high-end Touch Bar. The company must continue to sell the 12-inch MacBook, the new MacBook Air and the lower MacBook Pro, and it will be harder to do so if Apple reveals that all of its Macs save new ones are wrong.

It's much easier to tell everyone, "It's a rarity, and if you're affected, we'll take care of you," as we finally did with the Flexgate display problem in 2016 with the 13-inch MacBook Pro. It is even easier to say this everyone A butterfly keyboard with a butterfly will take care of this because buyers will not have the extra friction to see if they buy right MacBook to avoid potential keyboard problems.

They can just buy a MacBook and believe that if something bad happens, Apple will probably help them. At least when journalists write enough convincing firsthand tales of the woe to show Apple where her reputation for quality could use some support.


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