Global Esports revenue will reach $ 1.1 billion ($ 1.5 billion) in 2019, up 27% over the past year amid rising revenue from advertising, sponsorship, and media rights to competitive video games.
Brand investments through these three strands will represent 82% – or 897 million US dollars. – of total revenue. Overall, brand support will increase almost three times since 2015, according to Newzoo's gaming industry analyst.
Esports is a form of competing video games with multiple players who struggle with each other, usually in teams, often in matches that live in crowds of young fans.
Esports broke into mainstream, with their own superstars and leagues, owners of famous athletes and tournaments selling stadiums and awarding millions of dollars worth of prizes. Legend of Legends, Dota 2 and Counter-Strike: Global Offensive are some of the most popular esports.
Earlier investments of large brands are now rooted, Newtown CEO Peter Wayman said.
"These are not experimental budgets, this is a long-term plan, and that's a good sum," he said. "This is what the ecosystem needs and what investors want to see."
For example, on Friday Activision Blizzard Inc.'s overwatch leader called Coca-Cola Co its official sponsor of soft drinks.
The developer of the esports professional league also signed sponsorship deals with Toyota Motor Corp, a wireless provider, T-Mobile US Inc., HP Inc. (HPQ.N), and Intel Corp.
North America will generate 409 million dollars in transport revenue in 2019, most in each region, according to Newsweek report. China will generate 19% and South Korea 6% and the rest of the world will consist of the remaining 38%.
While advertising is the bulk of revenue, commodity and ticket sales are also expected to grow 22 percent to close to $ 104 million, although game publisher fees are likely to drop 3 percent to $ 95 million, according to the report.
The general audience, consisting of enthusiasts and casual viewers, is expected to grow by 15 per cent to 454 million.
By 2022, total global export earnings could reach $ 1.8 billion.
Newzoo does not include prize money, player wages, equity investments in a travel agency, or bets on earnings forecasts.
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