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Huawei and the uncertain future of your smartphone business – what you need to know




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Wednesday is perhaps the most significant day in the ongoing battle between Washington and Huawei, the Chinese manufacturer. The company has put much of its future on smartphones. Besides, if something does not change, now the smartphone business can be finally damaged. Phones change with steep discounts, according to reports. The question now is how long users will stick to the brand or head elsewhere?

The ARM chipset has & nbsp;instructed& nbsp; his staff must finish "all active contracts, support rights, and all upcoming commitments with Huawei because these chips contain "US origin technology." & nbsp;This was the weekend News Google interrupted its Huawei business for future smartphones. We also saw similar reports covering Intel, Qualcomm and Panasonic. And in the UK, the largest mobile phone network has shut down Huawei phones since the launch of 5G.

Huawei tried to hold the best crisis management campaign he could do this week. Initially, I wanted to get the news saying "we will continue to build a safe and sustainable software ecosystem to provide the best for all users worldwide," and then slipped out of the US, saying this "we value our close relationship with our partners, but we recognize that some of them are under pressure as a result of politically motivated decisions. "

Google's news was bad and became titles around the world, and the company came out of news for a new operating system and application store. & Nbsp;On Tuesday evening, Richard Yu, Chief Executive of Consumer Business, & nbsp;revealed that the Huawei OS operating system "designed for the next generation of technologies," which reportedly is underway since 2012, "will be available in the autumn of this year and at the latest in the coming spring."

The reports, however, suggest that the talks on the alternative to Huawei OS Android, at least in the short term, are unrealistic. According to on Information, the OS project "has its ups and downs and is far from ready. "& nbsp;The company also seeks to improve its alternative to App Gallery and has reportedly been "in talks" with & nbsp;Aptoide as a potential substitute. Again, it is easier to say than to do, given the homogeneous nature of the market outside China.

Nothing of this matters because the so-ARM news is potentially devastating. Whether the phone is running Android or accessing the Gmail app is minor compared to having a working phone first. & Nbsp; BBC an industrial analyst quoted as saying that this move could be "an irresistible hit for Huawei's business."

When the Chinese newspaper & nbsp;SCMP& Nbsp; quoted & nbsp;Bryan Ma, a senior IDC analyst, says that & nbsp;"As far as overseas markets are concerned, [the Google] turned Huawei's upcoming phones into a paperweight, "it looked hyperbolic.

Android Authority sum up this is perfect, "ARM is the life force of the smartphone market as it is responsible for the inner workings of most of the smartphones." The company's architecture and instruction sets are virtually licensed by everyone in the smartphone industry. the smartphone thinks and handles things – that's the ARM technology right there … & nbsp;Huawei at first glance has lost the technology it needs to create a modern smartphone, "

There will be exceptions, some chip designs that avoided the ban on US origin. But for the world (now) number two smartphone manufacturer, it's accidental. Without access to x86 or ARM architectures, the company literally returns to the drawing board and can be (basically) removed for years as it rethinks and reinserts. While Huawei has been announced as an innovation in its network and consumer companies, it is not geared to rethinking the smartphone, hardware and software, as well as its rebuilding.

ARM News has added to the countless Huawei titles that have been making the rounds of the weekend. He had to replace them. In Shenzhen they no longer know what to think and what to do.

Huawei can not fight just that, now their only chance is Beijing to enter and put the table on the survival of the country's leading smartphone maker in its ongoing discussions with the United States. On Friday & nbsp;spokesman for the Chinese Foreign Ministry & nbsp;he said& Nbsp;reporters. "It is natural for China to take all necessary measures to protect the legitimate rights and interests of Chinese companies. "

Huawei will hope this happens and happens quickly. & Nbsp;Huawei's revenue exceeded $ 100 billion last year, & nbsp; increased by 19.5% compared to the previous year. And this growth is due to the consumer products business, which reached 45%. If the company fails to do anything about the current dropping dominoes within its supply chain, then its flawless ten-year-long plus of growth and export success is about to enter the edge of the rocks.

Earlier this month & nbsp;IDC they reported this "The only [Q1] The emphasis from the point of view of the vendor was Huawei, who made a strong statement of increasing volume and share despite market congestion … & nbsp;Huawei & Nbsp;moved its way to a second place as the only smartphone vendor at the top of the market where volumes grew in the first quarter. Impressive, the company grew by 50.3% in the first quarter of the year, with 59.1 million units and 19.0% market share. Huawei is now off Samsung at the top of the global market. "

What a difference between these few weeks.

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Wednesday is perhaps the most significant day in the ongoing battle between Washington and Huawei, the Chinese manufacturer. The company has put much of its future on smartphones. Besides, if something does not change, now the smartphone business can be finally damaged. Phones change with steep discounts, according to reports. The question now is how long users will stick to the brand or head elsewhere?

ARM chipset maker instructed his staff to finish "all active contracts, support rights and all upcoming commitments "with Huawei, because these chip projects contain" technology originating in the US ". This was followed by weekend news that Google has shut down Huawei for future smartphones. We also saw similar reports covering Intel, Qualcomm and Panasonic. And in the UK, the largest mobile phone network has shut down Huawei phones since the launch of 5G.

Huawei tried to hold the best crisis management campaign he could do this week. Initially, they want to get out of the news by saying that "we will continue to build a safe and sustainable software ecosystem to provide the best feeling for all users worldwide" and then get out of the US.we value our close relationships with our partners, but we recognize that some of them are under pressure as a result of politically motivated decisions. "

Google's news was bad and were headlines around the world, and the company came out of news for a new operating system and application store. Tuesday evening, Richard Ju, CEO of Consumer Business, revealed that Huawei OS, designed for the next generation of technologies, "which is reportedly underway since 2012," will be available in the autumn of this year and at the latest the following spring.

The reports, however, suggest that the talks on the alternative to Huawei OS Android, at least in the short term, are unrealistic. According to Information, the OS project "has its ups and downs and remains far from ready. The company also seeks to improve its alternative to App Gallery and, reportedly, is "in talks" Aptoide as a potential substitute. Again, it is easier to say than to do, given the homogeneous nature of the market outside China.

Nothing of this matters because the so-ARM news is potentially devastating. Whether the phone is running Android or having access to a Gmail app is minor compared to the phone's work first. Mostly, BBC an industrial analyst quoted as saying that this move could be "an insurmountable blow to Huawei's business."

When a Chinese newspaper SCMP quoted Brian Ma, senior analyst at IDC, said that "As far as overseas markets are concerned, [the Google] turned Huawei's upcoming phones into a paperweight, "it looked hyperbolic.

Android Authority The idea is that ARM is the vital force in the smartphone market as it is responsible for the inner workings of most of the smartphones. The company's architecture and suite of instructions are virtually licensed by everyone in the smartphone industry. This is ARM technology right there … Huawei at first glance has lost the technology it needs to create a modern smartphone. "

There will be exceptions, some chip designs that avoided the ban on US origin. But for the world (now) number two smartphone manufacturer, it's accidental. Without access to x86 or ARM architectures, the company literally returns to the drawing board and can be (basically) removed for years as it rethinks and reinserts. While Huawei has been announced as an innovation in its network and consumer companies, it is not geared to rethinking the smartphone, hardware and software, as well as its rebuilding.

ARM News has added to the countless Huawei titles that have been making the rounds of the weekend. He had to replace them. In Shenzhen they no longer know what to think and what to do.

Huawei can not fight just that, now their only chance is Beijing to enter and put the table on the survival of the country's leading smartphone maker in its ongoing discussions with the United States. spokesman for the Chinese Foreign Ministry he said reporters. "It is natural for China to take all necessary measures to protect the legitimate rights and interests of Chinese companies. "

Huawei will hope this happens and happens quickly. Huawei's revenue exceeded $ 100 billion last year, up 19.5% from the previous year. And this growth is due to the consumer products business, which reached 45%. If the company fails to do anything about the current dropping dominoes within its supply chain, then its flawless ten-year-long plus of growth and export success is about to enter the edge of the rocks.

Earlier this month, IDC reported that "the only [Q1] from the point of view of the Huawei vendor, who made a strong statement of increasing volume and share despite market congestion … Huawei moved its way to a second place as the only smartphone vendor at the top of the market where volumes grew in the first quarter. Impressive, the company grew by 50.3% in the first quarter of the year, with 59.1 million units and 19.0% market share. Huawei is already off Samsung at the top of the global market. "

What a difference between these few weeks.


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