Friday , December 4 2020

NASA Social Media and Websites Win Webby Awards



The Social of NASA
a media presence that has grown from several accounts more than a decade ago
dozens of channels with millions of followers were awarded on Tuesday with a pair
awards Webbys and People's Voice as part of the Webby Awards for 2019.

"socially
the media has become NASA's main link to the public, "he said
Betina Inclan, NASA Associated Communications Administrator. "It
allows us to reach people directly and share the excitement of the study
in all NASA programs. More importantly, she encourages her conversations
sets common goals that will be essential to make the agency progress
return astronauts to the Moon by 2024. "

It may not be
a better example of this relationship from NASA Mission of Mars InSight, which
won the People's Voice Award for Social Media Education and Discovery. Then
landing on Mars in November 2018, the mission generates more than one million
publications by social media from members of the public. Hashtihat #MarsLanding even
a trend higher than #CyberMonday on Monday after Thanksgiving, known as
Cyber ​​Monday.

Two others
The Digital Agencies received the People's Voice award at their own
categories: NASA.gov,
The agency's main website won its 11th prize for the voice of the people in the government
& Civic Innovation; and the Solar System Research Site
won the third prize "People on the Voice" in the Science category.

NASA Climate Change
the website was also nominated in the "Green" category and the video – The call of
Science "
was nominated in the 360-degree video category.

Agency
access to social media extends beyond its own programs. When the Horizon of the event
The telescope released the first image of a black hole on April 10th, after which NASA followed
top post at Instagram received 3.4 million likes and 33,500 comments. social
the media also allow NASA to join the pop culture talks leading online
interactions such as those with singer Ariana Grande and Marvel Studios.

Agency
The use of social media really came out in 2008 when Veronica McGregor, news
Head of the NASA Reactive Movement Laboratory in Pasadena, California
wrote in the voice of Mars Phoenix Lander. Since then, the agency has
added channels in different platforms. Twitter NASA has 66 million
followers, with 60 million on Facebook and 51 million at Instagram.

This year
Webbys is the second and third place for NASA's overall presence in social media,
winner of the Webby and People's Voice award in 2017

The Social of NASA
NASA.gov's media presence and website are managed by NASA's Office
Communications. InSight Lander's Social Media Marshal Profile, Climate Change and Climate Change
Web sites for solar research are managed by JPL, which also produces "The
Videos of Call of Science.

Created in
1996, The Webby Awards are presented by the International Academy of Digital Technology
Arts and Sciences. This year there were more than 13,000 entries and more
3 million votes were cast for the People on the Voices Awards.

To see everyone
NASA's social media accounts, visit:

https://www.nasa.gov/socialmedia

For more
For the Webby Awards, visit:

http://www.webbyawards.com

News Media Contact

John Embrick
Headquarters of NASA, Washington
202-358-1584
[email protected]

Stephanie L. Smith
NASA Reactive Movement Laboratory, Pasadena, California.
818-393-5464
[email protected]

2019-072


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