Monday , May 29 2023

New research shows which keywords on YouTube Get the most video views


YouTube's Popular Video Survey in 2019 shows which keywords are associated with the most views.

In the first week of 2019, Pew Research Center published an analysis of every YouTube video created by channels with high subscribers.

For the purpose of this study, a high-band channel is defined as having at least 250,000 subscribers. There are at least 43,770 channels with so many subscribers.

The analysis of the study is divided into three parts, but I will only examine the third part because it is most closely related to SEO.

The third part of the report focuses on keywords in video titles and descriptions that relate to more views.

YouTube keywords with the most views

The Pew Research Center shrinks a list of 20 keywords in YouTube video titles that are associated with the largest increase in median views.

Here are the first 20 keywords in a row:

  1. Fortnite
  2. ASMR
  3. mucus
  4. arc
  5. joke
  6. worst
  7. NFL
  8. Makeup
  9. Moment
  10. wrong
  11. I eat
  12. PubG
  13. NBA
  14. ultimate
  15. hamali
  16. FIFA
  17. player
  18. mystery
  19. foolish
  20. Roblox

In particular, the keyword "Fortnite" is associated with the highest increase in viewpoints of all the words surveyed in the study. This is also the most common of the 20 most watched words.

When exploring the keywords used in titles and descriptions of YouTube videos, the study finds another common practice among high-bandwidth channels.

Seven-ten videos are related to other social media platforms. The most common social platforms were Twitter (58% of all videos), Facebook (51%), Instagram (50%) and Snapchat (9%).

Based on this data, the study concludes that mentioning other social media platforms is linked to the higher number of views as a whole.

For more information, see the full study here.

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